Manarat Aldeyafah Company

Creating Hospitality Destinations That Inspire and Endure.

About the Company

At Manarat Aldeyafah, we create exceptional hospitality experiences that unite local vision with global standards, fully aligned with Saudi Vision 2030. Focusing on strategic development and sustainable management, we bring world-class brands to promising destinations across the Kingdom. Our flagship project, Westin Abha—developed in partnership with Marriott International—marks our first step in redefining luxury hospitality and driving long-term economic impact.

Strategic Partnerships

Our Services

We offer a comprehensive suite of hospitality development services, ranging from vision and planning to development and implementation oversight, ensuring the integration of all project components and the achievement of its strategic objectives

Hospitality Project Development

We transform investment visions into successful, integrated hospitality projects through opportunity assessment, concept definition, and the development of strategies aligned with the project and target market.

Hotel Project Planning & Development

We coordinate the various stages of planning and development to ensure that the design, operational functions, and guest experience align with the requirements of global hotel brands and the target market

Quality Management & Governance

We establish clear frameworks for governance, monitoring, and quality assurance, which support sound decision-making and ensure that the project remains aligned with its objectives and approved standards.

Our Projects

The “Westin Abha” project represents a milestone and a significant addition to the hotel scene in the Asir region, reflecting the growing interest of international companies in the Saudi market outside the major cities, in response to the unique tourism assets that the city of Abha possesses.

Location: In the heart of Jabal Thah Valley in the city of Abha (near the city center and Abha International Airport)

Statements and Leadership Vision

The partnership with Marriott International represents a strategic step toward developing the hospitality sector in the Asir region. The Westin Abha project will help boost tourism, support economic development, and strengthen the region’s position as a world-class tourist destination by offering a premium hospitality experience that harmonizes with the unique natural character of the city of Abha.

The launch of the ‘Westin Abha’ project reflects the growing importance of the Saudi market in the company’s future plans, as Abha’s natural and climatic features align with the brand’s philosophy, which focuses on wellness and quality of life.