Manarat Aldeyafah Company
Creating Hospitality Destinations That Inspire and Endure.
About the Company
At Manarat Aldeyafah, we create exceptional hospitality experiences that unite local vision with global standards, fully aligned with Saudi Vision 2030. Focusing on strategic development and sustainable management, we bring world-class brands to promising destinations across the Kingdom. Our flagship project, Westin Abha—developed in partnership with Marriott International—marks our first step in redefining luxury hospitality and driving long-term economic impact.
Strategic Partnerships
Our Services
We offer a comprehensive suite of hospitality development services, ranging from vision and planning to development and implementation oversight, ensuring the integration of all project components and the achievement of its strategic objectives
Hospitality Project Development
We transform investment visions into successful, integrated hospitality projects through opportunity assessment, concept definition, and the development of strategies aligned with the project and target market.
Hotel Project Planning & Development
We coordinate the various stages of planning and development to ensure that the design, operational functions, and guest experience align with the requirements of global hotel brands and the target market
Quality Management & Governance
We establish clear frameworks for governance, monitoring, and quality assurance, which support sound decision-making and ensure that the project remains aligned with its objectives and approved standards.
Our Projects
The “Westin Abha” project represents a milestone and a significant addition to the hotel scene in the Asir region, reflecting the growing interest of international companies in the Saudi market outside the major cities, in response to the unique tourism assets that the city of Abha possesses.
Location: In the heart of Jabal Thah Valley in the city of Abha (near the city center and Abha International Airport)
Statements and Leadership Vision
Saleh Alghamdi
Chairman - Manarat Aldeyafah
We are honoured to contribute to the goals of Saudi Vision 2030 by helping establish Abha as a year-round tourism destination. With its temperate highland climate and exceptional natural beauty, the Aseer region deserves hospitality of the highest international standard, and the Westin Abha Resort will set a new benchmark for the destination. Our partnership with Marriott International reflects our confidence in the region’s future, and our commitment to supporting the Kingdom’s ambition to welcome ever-growing numbers of domestic and international visitors.
Mohammed Alnashwan
Chief Executive Officer - Manarat Aldeyafah
The partnership with Marriott International represents a strategic step toward developing the hospitality sector in the Asir region. The Westin Abha project will help boost tourism, support economic development, and strengthen the region’s position as a world-class tourist destination by offering a premium hospitality experience that harmonizes with the unique natural character of the city of Abha.
Karim Shaltout
Senior Vice President of Development - Marriott International
The launch of the ‘Westin Abha’ project reflects the growing importance of the Saudi market in the company’s future plans, as Abha’s natural and climatic features align with the brand’s philosophy, which focuses on wellness and quality of life.
Hitesh Gandhi
Hitesh Gandhi Vice President of - Development Marriott International
At Marriott International, our priority is to support owners in maximizing the long-term value of their assets by matching each project with the brand from our portfolio best positioned to succeed in its market. Westin, with its signature focus on wellbeing, is a natural fit for Abha — a destination whose highland climate and leisure profile align seamlessly with the brand’s promise. We are delighted to partner with Manarat Aldeyafa Co on this landmark resort, and we remain deeply confident in the continued growth of Saudi Arabia’s hospitality sector.